TV

• Blog – Note the time, program and audience of whatever you watched. What did you notice about the ads? How were they catering to a given audience?

Tonight I watched 30 minutes of 60 Minutes. The two stories I watched were on Sean White (nicknamed the Flying Tomato), who is a famous snowboarder. The other was on Beyoncé. The ads all seemed to cater to people over 40 with med ads and dieting products being two of the most frequent. Despite the show’s ad’s being for an older audience the show focused on youthful aspects for its program time. However it came at these topics in a way that explained them to an audience, which made it clear the audience, was not at all familiar with the topics. The interviews were deep not superficial but cool at the same time. I found that there was a bit more focus on values and life of the people in the interview. The TV show was catered to those that are young at heart or middle aged.